Few brands boast of being the everyday premium vodka brand quite like Magic Moments Vodka. With its silky taste, a range of exciting flavors and iconic appeal, this revolutionary brand has come to stand for fun taste, youth and class in India. Be it a lively party, a chill house gathering or a premium lounge because somewhere you are definitely going to find that sparkly bottle of Magic Moments Vodka on the bar counter!
In this blog post, we’ll discuss all you should know about Magic Moments Vodka — it’s inception, taste, popular variants, price range and why it continues to be among the best vodka brands in India.
The Origin of Magic Moments Vodka
Magic Moments Vodka is a product of Radico Khaitan Limited, which happens to be among the oldest and biggest manufacturers of alcoholic beverages in India. The brand only launched in 2005 but exploded into popularity because of its ultra-soft feel, cheap price and cool-girl branding.
Radico Khaitan, whose stable of brands include other iconic names like 8PM Whisky and Morpheus Brandy, was looking to launch something that tempted India’s new-age drinkers. The outcome was Magic Moments Vodka — a beverage that combined international standards with Indian characteristics.
Its iconic tagline “Pure Grain, Pure Celebration” is a fitting testament to what the brand represents: purity, joy and the spirit of coming together.
What Makes Magic Moments Vodka Unique?
These are a few of the reasons that Magic Moments Vodka has become so popular with party animals and mixologists alike:
- 100% Grain Production – Without the addition of molasses used in cheaper vodkas, Magic Moments is produced 100% from grain, which results in a much cleaner and smoother taste.
- Triple Distilled for Perfect Smoothness – Blended with triple distilled’s perfection of taste and purity.
- Range Of Flavors – Magic Moments was also one of the first Indian vodkas to innovate at scale in multiple flavors.
- International Quality – It is an Indian brand but its quality can be held in line with the global vodka brands.
- Affordable – It’s a Premium at an affordable price.
Popular Variants of Magic Moments Vodka
Over time, Magic Moments has introduced several fresh and exciting flavors of vodka to cater to the diverse taste preferences on our Indian palates. Here are a few of the most prominent ones:
1. Magic Moments Pure Grain Vodka
The original, Classic that is known for its clean and clear taste. Great for cocktails or straight up on the rocks.
2. Magic Moments Remix Flavored Vodka
This line introduced a playful new angle to classic vodka with provocative flavors like:
- Green Apple
- Lemon Grass & Ginger
- Chocolate
- Orange
- Lemon
- Coconut
These fruity blends are making the drinks popular among youngsters and party goers, who have got used to lighter and flavored drinks.
3. Magic Moments Verve
For a more premium and sophisticated blend, Verve is ideal for those who desire an air of luxury and sophistication in every sip. It’s as smooth, and with a chic bottle design, it rivals imports.
4. Magic Moments Electra
This ready to drink and premixed version is perfect for on-the-go convenience. In exciting flavors from Cosmo, Appletini & Cranberry Electra is perfect for party goers on the move.
Magic Moments Vodka Price in India (2025 Update) (750ml)
The cost of Magic Moments Vodka may differ due to local taxes, bottle size and state tax laws. Here’s a general overview of the latest price range (approximate):
| State/UT | Classic Vodka Price | Flavoured Vodka Price |
|---|---|---|
| Tamil Nadu | ₹800 | ₹830 |
| Telangana | ₹730 | ₹760 |
| Rajasthan | ₹580 | ₹610 |
| West Bengal | ₹690 | ₹720 |
| Chandigarh | ₹500 | ₹530 |
| Odisha | ₹640 | ₹670 |
| Delhi | ₹590 | ₹620 |
| Goa | ₹500 | ₹530 |
| Gujarat | Not Available | Not Available |
| Haryana | ₹510 | ₹540 |
| Himachal Pradesh | ₹550 | ₹580 |
| Uttar Pradesh | ₹600 | ₹630 |
| Jharkhand | ₹610 | ₹640 |
| Karnataka | ₹740 | ₹770 |
| Kerala | ₹790 | ₹820 |
| Madhya Pradesh | ₹670 | ₹700 |
| Maharashtra | ₹750 | ₹780 |
| Manipur | ₹690 | ₹720 |
| Meghalaya | ₹620 | ₹650 |
| Mizoram | ₹600 | ₹630 |
| Nagaland | ₹630 | ₹660 |
| Chhattisgarh | ₹620 | ₹640 |
| Punjab | ₹520 | ₹550 |
| Assam | ₹680 | ₹710 |
| Sikkim | ₹530 | ₹560 |
| Andhra Pradesh | ₹720 | ₹740 |
| Arunachal Pradesh | ₹550 | ₹580 |
| Tripura | ₹610 | ₹640 |
| Jammu & Kashmir | ₹570 | ₹600 |
| Uttarakhand | ₹560 | ₹590 |
| Bihar | Not Available | Not Available |
Note: Excerpts prices may vary based on where you live because of excise taxes. Always buy from authorized stores.
Best Cocktails You Can Make with Magic Moments Vodka
Magic Moments Vodka is incredibly smooth which makes it perfect for mixing up cocktails. Here are a couple of simple drinks you can make at home:
1. Vodka Martini
- 60 ml Magic Moments Vodka
- 10 ml dry vermouth
- Ice cubes and a lemon twist
Shake these ingredients and enjoy the drink cold for a classy, crisp beverage.
2. Cosmopolitan
- 45 ml Magic Moments Vodka
- 15 ml triple sec
- 30 ml cranberry juice
- 10 ml lime juice
Fill with ice and shake well and strain into a martini glass for a cool pink cocktail.
3. Vodka Lemonade
A delicious and refreshing cocktail to enjoy for those warm summer afternoons is a mix of Magic Moments Vodka with lemonade and mint leaves.
Brand Image and Marketing
One of the major contributing factors to the success of Magic Moments Vodka is its smart advertising and campaigns aimed at a younger demographic. The brand’s ambassadors, Kartik Aaryan and Jacqueline Fernandez have been a hit among the youth being active, dynamic and fun loving.
Their advertising is rooted in happiness, music and socializing – leaving Magic Moments Vodka to inevitably be perceived as a brand that represents the ethos of party culture and new age living.
Global Presence
Although Magic Moments Vodka is fiercely Indian its popularity travels beyond the shores of India. The brand is exported to more than 40 countries including the U.K., USA, South Africa and Middle-East.
The global recognition it received has allowed it to compete with titans like Smirnoff, Absolut and Grey Goose in the “value-for-money” vodka section.
Why Choose Magic Moments Vodka Over Others?
Here is a recap of why Magic Moments Vodka still qualifies as an Indian ‘Vodka Of Choice’:
| Feature | Magic Moments | Smirnoff | Absolut |
|---|---|---|---|
| Origin | India | UK | Sweden |
| Base Ingredient | 100% Grain | Corn | Winter Wheat |
| Price Range (750ml) | ₹700–₹1300 | ₹1,200–₹1,800 | ₹2,000–₹2,500 |
| Flavor Variety | Extensive | Limited | Moderate |
| Smoothness | Excellent | Excellent | Premium |
| Target Audience | Youth & Party Lovers | Premium Drinkers | Luxury Consumers |
Admittedly, Magic Moments Vodka offers you a quality that can be said to be of international standards for less than the price.
Storage and Serving Tips
Theres a right time to drink Magic Moments Vodka for achieving the best impact.
- Cool the bottle down every time before it is served.
- Go for fresh mixers like soda, tonic or juice.
- Keep in cool and dark condition without sunlight.
Enjoy it with light fare, like appetizers, cheese, or grilled food for flavor harmony.
Final Thoughts
Magic Moments Vodka is more than a spirit — it’s an occasion in a bottle. And with the purity of its grain and broad spectrum of flavors, andprice point, it’s an ideal balancing act for people who are new to spirits and those searching for top-shelf quality.
From college dorms to plush lounges, the Indian-made spirit continues to be a part of conversations across age groups. Enjoy it straight up, chilled or mixed in to a refreshing cocktail and embark on a Magical Moment with every gulp of Magic Moments Vodka.
Quick Summary
| Key Attribute | Details |
|---|---|
| Brand Owner | Radico Khaitan Ltd. |
| Launch Year | 2005 |
| Alcohol Content | 40% ABV |
| Base Ingredient | 100% Grain |
| Variants | Pure Grain, Remix, Verve, Electra |
| Tagline | Pure Grain. Pure Celebration. |
FAQs About Magic Moments Vodka
Q1. Who manufactures Magic Moments Vodka?
Magic Moments Vodka is as a fine cook spirit made by the Radico Khaitan Group, one of India’s most prestigious and top producers of liquor.
Q2. Is Magic Moment a good vodka?
Yes. It’s triple distilled from the finest grain and filtered three times on activated carbon for exceptional purity, smoothness and 100% neutrality.
Q3. What is the alcohol content of Magic Moments Vodka?
The spirit is usually 40% ABV.
Q4. Can Magic Moments Vodka be taken with juice or soda?
Absolutely! It also mixes nicely with orange juice, cranberry juice, soda and tonic water.
Q5. How much does a 750 ml of Magic Moments cost in India?
It varies from ₹700 to ₹1300, depends on the variant you buy and place of purchase.
Read Also
